I couldn’t even try to tell you how many times my
father has gotten home with something new to show me. The “latest” technology
or the best.
Last night he came in and he had the new Samsung
Galaxy III, I didn’t understand, he had had the same iPhone for the past two
years and he just suddenly decided to change it.
I was really wondering what had made him do it.
He said he had seen an advertisement in YouTube The Next Big Thing is Already Here. It
is a commercial in which Samsung says all the good things this phone has but
that the iPhone doesn’t.
He also said that when he went to Movistar to
change for the iPhone 5 the salesmen had totally convinced him that the Samsung
was better. (it was more expensive of course = more commission for him)
A few weeks ago he had seen me reading Thank You For Arguing, and I said if he
remembered, he said yes.
I told him that this is a classic salesman
technique “lying in a Mean”(176).
It doesn’t necessarily mean that the Samsung is better, it is just better for the salesman
in a way. You are always going to have
many choices when you go inside any store, but it takes a really good salesman
to sell you the most expensive thing there is and make you feel great about
doing it“choices the persuader makes, or those he tries to sell you on”(176).
Phronesis, wow, big word right there. It’s just practical wisdom so don’t get so
tensed up! Disinterest and virtue are not the only techniques for salesmen in
persuasion, if you want your point to stick you should use some other kinds of
methods. Like the “that depends”(183). My personal favorite is the comparable experience you always have
an easy way for this one, even if it’s not true or even if you alter a little
what in fact happened.
Something that might have happened when my dad was
buying his new phone:
Dad: Yes but how do I know this is better than the
iPhone?
Salesman: Well, personally (key point there) I used
to have the iPhone and now I have the Galaxy and I like it so much better
because… (bla bla bla).
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